Product & UX Design

1

Emphatize – your business under the microscope

Our mission is to discover and to understand the needs of future software’s users. We will take your organization under a microscope. Be prepared to answer questions and tell us stories from your everyday business life. The more understanding of your ventures we have, the better product we will be able to create. 

2

Define – let’s focus on what the problem actually is

Your employees feel overwhelmed with paperwork? Or maybe you allowed Home Office to become more permanent option for your teams and now need a solution to coordinate everyone’s attendance?

If you come to us with the idea of creating a software, you most likely just recognized a problem that needs solving.

We need to know what the most burning issue is. That’s where we start #MVP. And that’s where our focus should be.

3

Ideate – possible solutions to users’ problems finally in the works

Now that we know what the problems are, we will work to develop possible solutions. That’s when the creative process begins and things get exciting. We will brainstorm ideas and ask a lot of questions. The goal is to think out-of-the-box, forget limitations and encourage creativity.

At the end we will have first paper prototypes and layout sketches. Perfect to kick-start the next phase of the product development.

4

Prototype – creating low and high fidelity mockups

Finally, the ideas come to life. Our designers quickly create wireframes to test concepts and ideas, and then turn them into fully functioning models of the final product. For that, we rely on a design tools like Adobe Xd or Figma.

Expect two types of prototypes:

• low-fidelity (lo-fi) prototypes – wireframes
• high-fidelity (hi-fi) prototypes – functional mockups

The later will allow you to experience color, content, clickable elements, interactions, and functionality of the future product. It’s almost time to start #coding.

5

Testing – assume nothing, check everything

But first – let’s ask users and stakeholders what they think about the proposal.

The best way to do it is to let them test the prototype (and later MVP) in action. There is even a saying in UX design: “test early, test often.” It emphasizes how important this stage really is.

Without proper testing, we cannot proceed with the project. It is crucial that we get meaningful insight, so the product we deliver lives up to the high standards of both our organizations.

6

Implementation – bring the project to life

At last, it is time to let the programmers get to work. They will materialize the vision as instructed.

Our designers do not get to rest, though. They will observe the efforts of the development team, correct them along the way, and check how users like their features. If necessary, they will also rethink the solution and provide re-done mockups. Everything to make users happy!

Experts say, the implementation is actually the most important part of design thinking. But that truth often times gets forgotten.